Why Harrison Ford and Glenmorangie?
The Growing Popularity of Scotland
It is, you could argue, the perfect partnership. Harrison Ford collaborating with one of our most well known Scottish whisky brands, Glenmorangie. But why?
Scotland has always had its charm, both home and abroad and never more than now. A rich cultural heritage, a booming food and drink scene and more overseas visitors than ever before. And of course this surge in interest stretches to Scotland's premium whisky industry which grows in reputation and demand as new audiences open up around the world.
And don't forget, Scotland offers rugged landscapes, artisanal craftsmanship, a growing commitment ot sustainability - and adventure.
Harrison Ford: A Hollywood Legend
All of these very much apply to Harrison Ford, the Hollywood icon known for his roles in Indiana Jones and Star Wars among many others. But he isn't just the man on our screens, he's also a great supporter of the environment, craftsmanship, and artisanal processes which fits well with Glenmorangie's own ethos.
Glenmorangie: A Top Scottish Whisky
Glenmorangie is known for its rich history, innovation, and dedication to quality. From the aging process in oak casks to the careful blending of ingredients, it involves a story of quality and craftsmanship that goes back to 1843. That blend of quality, craftsmanship, sustainability and good old fashioned romance make it and Harrison Ford the perfect match.
By having Harrison Ford front the brand in this campaign, it's a fantastic way of opening up Glenmorangie to new international audiences. The films they've made together are beautiful, romantic and have a good dose of humour too. Ford brings star quality to a traditional, heritage luxury Scottish brand. I think it's the cleverest collaboration I've seen in a very long time so hat's off to the creative heads at Glenmorangie and what fantastic photography and filming they've done on this campaign too. Brilliant.
